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When Willpower Isn’t Enough: A New Freakonomics Radio Podcast

(Photo: d26b73) One of the most compelling talks I saw at this year’s American Economics Association conference was by Katherine Milkman, an assistant professor at the Wharton School at Penn. She...

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When Willpower Isn’t Enough

(photo: CherryPoint) Season 5, Episode 1 In part one (When Willpower Isn’t Enough), the Penn professor Katherine Milkman tells us about “temptation bundling,” which means pairing something you don’t...

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